Why Should You Regard Digital Marketing For The Business Growth?

Digital Marketing 

The scenario of business tactics has been changed in the last few decades from the point it had been devised to be operated. For this vast majority of transformation, we can direct the reason to an extreme reliance on the internet.

As per reports as of January 2018, the social network penetration is seemingly felt at an average of 42% worldwide, while North America being ranked first with 70% social network engagement followed by Northern Europe at an average of 66%.

In addition, since last three years, the user’s penetration in internet application has been raised by 5%.

Simultaneously, we should not forget that with mobile devices becoming one of the easily accessible gateways to social media, the number of users has been doubled since the last decade, resulting in 58 percent usage rate in the U.S alone with mobile and social media combined.

The statistic distinctly indicates that possessing mere a business website or using offline media campaign for advertising is not enough to reach your global audience and make your presence felt for your products and services.

Since the inception of social media, the global penetration of internet application has transformed the meaning of advertising, what we refer to as digital marketing today.

Let us be clear of it and be more definite while defining the digital marketing. If you are an owner of a business, and you do not follow the tactics of digital marketing, you are missing out a great opportunity of marketing and also success for your brand.  

The digital omnipresence for business of any size is important, or else businesses are bound to be lost in the long run. So, when you own a business website, it is important you do not neglect the importance of marketing in the most effective way. Hence, do not just build a website for your product and service, but reinforce your marketing aspects with the digital marketing tactics.

So, how should we regard digital marketing in the present time?

What is digital marketing?

In an easy and a simple manner, it is a form of advertising or promoting using enhanced online marketing tools, hence, it is regarded as the digital marketing.

The core marketing essentials of the digital marketing are still the same like the traditional one, however, with differences of consumer behavior and demographic at large. This way, digital marketing offers more insightful meaning of advertising and promotion for products and services, and enables to reach a target audience in the most effective way.

While we discuss about the digital marketing, we can refer to each and every element of internet marketing tool as a crucial medium of digital marketing, say email marketing, instant messages, content marketing, as though the reinforced processes of digital marketing are highly reliant on digital media like that of multiple social media channels, with Facebook being the first choice of every marketer for the global reach to the targeted audiences.

As with many sources of digital marketing, an SEO is an effective medium for advertising process too. As a whole, the promotion and advertising using the digital media tools are the cost effective method of marketing.

Classification Of Digital Marketing

The promotion of brands or products is done based on two strategies of the core digital marketing, i.e.: Push digital marketing and pull digital marketing.

Push digital marketing uses the methods of SMS, emails, and RSS feed to offer a customized messaging right across to their customers so as to gauge the efficacy of this marketing tactic.

On the contrary, pull digital marketing is designed to influence customers so as to make them use the call to action button or come to the website directly. The most pervasive medium is the webpage, website or anything related to the internet medium. Although it is one of the toughest mediums of marketing, it is regarded as the most powerful means of advertising tools.

Benefits Of Digital Marketing

1.      The foremost benefit of the digital marketing is the ease of tracking the result of your online advertising. The response rates of social media campaigns are easier to track in real time. Based on this analysis, it is easier to improve the customer experience towards branding, products and services.  

2.      With the ease of digital marketing, it is possible to transcend your territory and reach the global audience rapidly and cost-effectively as opposed to conventional marketing with the best ROI on your digital marketing investments.   

3.      As with conventional marketing, it is unlikely to gauge your success. However, with digital marketing when combined with web analytics and online internet metrics, it enables you to measure your social media campaign so that you can make improvements on your digital marketing strategy and yield more effective results for your brand.

4.      The digital media campaign allows for customization on a demographic basis. Irrespective of the strength of the audience in a specific region, you can design your advertising campaign. More interestingly, you can use targeted offers for the users visiting your website.

5.      Lead generation and thereby conversion rate are higher with the digital marketing methods as opposed to traditional marketing procedures, requiring the prospective buyer to make calls to your business or visit your business for the perspective purchase- tentatively a time consuming method. However, the digital marketing processes this much faster with an instant buying decision.

Building A Robust Digital Media Practice

While it is easier to ascertain the effectiveness of the digital media for your brand today, you do definitely need to implement the best digital marketing practices to see your business surge. You can revolutionize your digital campaign by implementing several enhanced digital media practices, including developing a robust plan and objective, market research for the target audience, interfacing all social media channels, using creativity and measuring your digital media campaign.

 In 2017, Marketing Week selected the best ad campaign on the digital platform from Heineken namely ‘Worlds Apart’. The campaign swept everyone by surprise and helped them connect to their product at the core level via #OpenYourWorld on the primary social media platform Facebook. With over 50,000 shares and 3 million views within 8 days of its launch, it raised the product sale by 4%. This can be a good lesson for the marketers to use digital marketing parameters for everything advertising.

While the future of the digital marketing seems more prolific with the voice assistances like Amazon Alexa and Google Home trending, it is likely to facilitate the online shopping experience to the largest potential with ease of direct communication with the live customers.

So, it is time to revamp your marketing strategy and implement the best practices of the digital marketing campaign in no time.

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